Digital marketing specialist

Job description

Job Requirements and Responsibilities:

∙Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.

∙Designs, builds, and maintains our social media presence.

∙Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).

∙Identifies trends and insights and optimizes spend and performance based on the insights.

∙Brainstorms new and creative growth strategies through digital marketing.

∙Plans, executes, and measures experiments and conversion tests.

∙Collaborates with internal teams to create landing pages and optimize user experience.

∙Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

∙Identifies critical conversion points and drop off points and optimizes user funnels.

∙Collaborates with agencies and other vendor partners.

∙Evaluates emerging technologies.

∙Provides thought leadership and perspective for adoption where appropriate.

Qualifications / Skills:

∙Creating and maintaining client relationships

∙Self-motivated yet customer-focused

∙Proficient in marketing research and statistical analysis

∙Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.

Education, Experience, and Licensing Requirements:

∙Bachelor’s or master’s degree in marketing or a related field

∙Proven working experience in digital marketing, particularly within the industry

∙Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

∙Experience in optimizing landing pages and user funnels

∙Solid knowledge of website and marketing analytics tools (e.g., Google Analytics,NetInsight, Omniture, WebTrends, SEMRush, etc.)

∙Working knowledge of ad serving tools

∙Experience in setting up and optimizing PPC campaigns on all major search engines.