Multi Ethnic Export Head

Job description

URGENT HIRING for Head – Exports / International Sales Head (Consumer Food Brands)

Email ID: rahulk.kanojia@white-force.in

Contact : 9300955707

Multiethnic Export Head

Position Title- Head – Exports / International Sales Head (Consumer Food Brands)

(Only Export | FMCG Food Products)

Reports To: CEO / Business Head – International

Location: Mohali & International Travel

Ctc range: 24lpa plus incentives

Role Summary

As Head – Exports, you will lead, strategize, and drive RKFL’s international sales business across ethnic markets and global corridors for consumer food brands including Namkeen & Snacks, Spices, Pickles, Cookies/Biscuits, Ready-to-Eat (RTE), Frozen Foods, and Tin/Canned Foods.

You will be responsible for building and scaling export distribution networks, entering new international markets, managing export P&L, and delivering sustainable and profitable growth. The role requires strong strategic thinking, hands-on execution, distributor/partner management, and deep understanding of food export regulations, compliance, and trade dynamics.

Key Responsibilities:

1) Export Strategy & Market Expansion

Develop and execute annual export strategy for priority regions: GCC / Middle East, UK & EU, North America (USA/Canada), Australia & New Zealand, Africa, South-East Asia

Create market entry plans covering pricing strategy, channel mix, product & pack customization, branding, and promotions

Identify growth opportunities in ethnic retail, independent stores, cash & carry, and selected modern trade.

2) Distributor & Partner Network

Identify, evaluate, appoint, and manage importers, distributors, wholesalers, and key accounts.

Lead commercial negotiations including pricing, credit terms, incentives, contracts, and annual business plans (JBPs).

Monitor distributor performance through structured KPIs and reviews.

3) Sales Leadership & Execution

Deliver export revenue, profitability, and market share targets

Own the complete export sales pipeline: RFQs, pricing, negotiations, order finalization, and collections

Drive sales forecasting, SKU rationalization, replenishment planning, and secondary sales visibility

4) Product, Compliance & Documentation

Coordinate export product assortments and packs based on local taste preferences, regulatory needs, labeling language, shelf-life, and storage conditions (especially for RTE & Frozen)

Oversee export compliance and certifications including FSSAI, FDA, EU norms, Halal, Phytosanitary, COO, and country-specific requirements.

Work closely with QA, Supply Chain, Logistics, and Regulatory teams to ensure timely, compliant, and cost-efficient shipments.

5) Brand Representation & Trade Outreach

Represent RKFL at international trade fairs, exhibitions, buyer meets, and B2B events

Build strong relationships with overseas buyers, trade bodies, and channel partners to expand brand presence

6) Team Leadership

Build, lead, and mentor the Export Sales team (KAMs, Business Development, Export Operations)

Set clear targets, reporting cadence, CRM discipline, and performance scorecards

Drive a culture of accountability, execution excellence, and growth mindset

Experience & Skills Required

Mandatory

15+ years of total experience in FMCG Food Export / International Sales (consumer brands only)

Proven success in building and scaling export businesses through distributors & importers

Strong exposure to ethnic food markets across GCC, UK/EU, North America, etc.

Hands-on knowledge of export documentation, trade compliance, certifications, and regulations

Excellent commercial acumen, negotiation skills, and leadership capability

Strong communication and cross-cultural stakeholder management skills

Preferred

MBA / PGDM in Marketing, International Business, Sales, or related field

Prior export leadership experience in Namkeen/Snacks, Spices, Pickles, Ready-to-Eat, Frozen Foods, Packaged Foods, Cookies/Biscuits, Tin/Canned Foods

Compensation

₹1,50,000 – ₹2,00,000 per month + Performance-linked Incentives

(Indicative range; final compensation to be aligned with experience and delivery capability)

Key Performance Metrics (KPIs)

Export sales growth (YoY)

New market entry & distributor appointments

Profitability & margin expansion

SKU productivity & portfolio performance

Compliance accuracy & zero shipment rejections

OTIF (On-Time-In-Full) export execution

Brand visibility and shelf presence in target markets

Ideal Candidate Profile

A seasoned export leader with a strong track record of growing consumer FMCG food brands internationally, especially within ethnic food segments. The candidate should be capable of driving end-to-end export strategy, distributor management, compliance, profitability, and team leadership to position RKFL as a globally recognized ethnic food brand.

Interested candidates can apply along with their resume on the below mentioned email ID or whatsapp number

Email ID: rahulk.kanojia@white-force.in

Contact: 9300955707