Performance Marketing Manager

Job description

● Own and manage large-scale performance marketing budgets, ensuring efficient spend and strong ROI

● Lead end-to-end strategy, execution, and optimization across platforms such as Google Ads, Meta (Facebook & Instagram), Bing, and other paid channels

● Develop full-funnel acquisition strategies (awareness, consideration, conversion, retention) aligned with business goals

● Drive campaign planning, forecasting, and budget allocation at scale

● Analyze performance metrics (CAC, LTV, ROAS, CPA) and translate data into actionable insights

● Oversee ad creatives, landing page performance, and conversion optimization in collaboration with design and product teams

● Conduct advanced experimentation (A/B testing, audience expansion, bid strategies, new channels)

● Build and maintain strong reporting frameworks and dashboards for leadership visibility

● Stay updated with industry trends, platform changes, and emerging growth opportunities