Sr Performance Marketing Manager

Job description

Key Responsibilities

● Own and manage large-scale performance marketing budgets, ensuring efficient

spend and strong ROI

● Lead end-to-end strategy, execution, and optimization across platforms such as

Google Ads, Meta (Facebook & Instagram), Bing, and other paid channels

● Develop full-funnel acquisition strategies (awareness, consideration, conversion,

retention) aligned with business goals

● Drive campaign planning, forecasting, and budget allocation at scale

● Analyze performance metrics (CAC, LTV, ROAS, CPA) and translate data into actionable

insights

● Oversee ad creatives, landing page performance, and conversion optimization in

collaboration with design and product teams

● Conduct advanced experimentation (A/B testing, audience expansion, bid strategies,

new channels)

● Build and maintain strong reporting frameworks and dashboards for leadership

visibility

● Stay updated with industry trends, platform changes, and emerging growth opportunities