Develop creative and engaging social media strategies● Manage the day-to-day handling of all social media channels such as LinkedIn, Facebook,Twitter, Pinterest, Instagram, Tiktok and YouTube, adapting content to suit differentchannels● Oversee, plan and deliver content across different platforms using scheduling tools suchas Sprinklr, Hootsuite, Asana and Olapic● Create engaging multimedia content across multiple platforms● Develop, launch and manage new campaigns that promote organisation and brand● Form key relationships with influencers across the social media platforms● Manage and facilitate social media communities by responding to social media posts anddeveloping discussions● Monitor, track, analyse, report and optimize social media performance using tools suchas Google Analytics and Facebook insights● Understand the KPIs, set targets and deliver● Manage, motivate and coach junior staff such as social media executives or assistants
