• Regional Marketing Activity Responsible for % increase in business through marketing activities planned & executed for the branches of various categories in the region- NCA Cost per lead: (Total expenditure on marketing/ Number of new customer leads sourced through marketing activities) maintained throughout the year. Innovative marketing Ideas initiated as per regions/local requirement • Branch Visibility Management Develop benchmark and monitor for In- Branch Visiblity and remove all Old communications which is not relevant at the branch : Product display, In-Branch Branding, Standee, Arch , Banners and Glow signs up keeping liaising through Admin • New Branch Support Prepare on-ground marketing calendar for the Branch to create awerness and increase in Walk-ins, % of New loans from new customers (at the branch) through marketing initiatives. Evaluate and recommend branch visiblity through Pathfinder, Wall Painting, local branch level activity etc. • Weak Branch Support Identify the branch based on the date of launch against the Business growth in terms loan dispersed i.e. Above 2 years branch 8 Cr of business to happen. Create Visiblity and awareness for the branch through Marketing initiatives. • B2C Management Prepare on-ground event calendar for the Region Evaluate and recommend productive , Van Marketing, Melas, Consumer promotion etc. Responsible for driving promotion activities in branch catchment areas. Business Index: (Total new customer business through marketing activities/ Total expenditure on marketing) • MIS Management Monitor and report Daily activity Analyze and report effectiveness of POSM usage in Branch & Van Marketing and Consumer promotion Activity & Melas etc Productivity and cost effective analysis Branch Visit Report
