Digital Marketing & E-commerce Specialist

Job description

Key Qualifications:
- Seasoned in B2C digital retailing
- E-commerce venture management experience
- Expertise in FMCG or D2C verticals
- Strong industry and product knowledge
- Effective team communication skills

Marketing Strategy:
- Develop online and email campaigns
- Expert in Affiliate marketing, SEO, Google Ads, Facebook Ads
- Plan and execute marketing strategies for new and existing products
- Develop offline and online brand strategy
- Lead in-house teams across key channels

Thought Leadership & Analytics:
- Drive Thought Leadership for Consumer Acquisition & Retention
- Evaluate end-to-end customer experience
- Collaborate with cross-functional teams for top-notch digital customer experience
- Set and administer quarterly and yearly marketing budgets
- Continuously review market changes, trends, and competitor activities

Social Media and PR:
- Manage and refine social media and PR presence
- Measure marketing campaign costs
- Own GTM strategy for new products

- Execute affiliate, content, and influencer strategies
- Perform Keyword, Competitor, and Market Research

Team Management and Performance:
- Guide the team with best practices
- Perform daily account management of PPC accounts
- Plan social media strategy for community building
- Report on campaign effectiveness using predefined KPIs
- Build Re-Targeting channel & grow Monthly Active Customers

Technical Expertise:
- Utilize BI and Journey Mapping tools
- Graduate/Post-graduate in Digital Marketing or related field
- Experience with analytical and reporting tools (Tableau, Google Analytics, Data Studio)
- Deep knowledge of digital marketing across platforms

Marketplace Management (Amazon & Flipkart):
- End-to-end Management of Marketplaces
- Product Research, Catalogue, Listings, and Content Management
- Plan and execute promotional and advertising campaigns
- Analyze consumer behavior, keywords, and campaign success
- Define important advertisement KPIs for increased sales

E-commerce Operations:
- Price strategies, Inventory Management, and Sales Analysis
- Hygiene, Customer Support/Communication Management
- ROI achievement of targets, Channel analytics, and insights
- Setup daily/weekly/monthly reports for real-time monitoring

Advertising Optimization:
- Flipkart AD Optimization: CPC, ROI, PCA & PLA
- Amazon AD Optimization: SPA, Brand & Display ADs
- Plan social media campaigns to boost product traffic
- Managed a minimum AD budget of Rs 1000/day per platform

Catalog Management and SEO:
- Cataloging on Amazon & Flipkart
- Keywords research, Title Improvement, & Management
- Utilize social media & AdWords for improved traffic
- EBC (A+ content) and Brand store management
- Review, Rating Deep Dive & Management
- Improve product ranking on different keywords