To build & maintain strong relationships with Clients, Travel Agencies, Events Planners, &Corporates To identify potential customers. Expand the account portfolio by onboarding new accounts and close business opportunities in line with the strategic direction of the company. Communicate the Sterling Value proposition within the designated sales geography. To make impactful sales presentations to prospective customers. Conduct market research to stay updated on industry trends and competitor’s activities. Work closely with the Revenue & Central Reservation team to develop promotional material & campaigns to support sales initiatives. Creating a PotentialPipeline of prospects for MICE and FIT, fromHotel Sales and corporate business. Negotiation and Contract agreement finalization.