Key responsibilities: Technically understand Customer ’s lubrication and tribology needs and provide lubrication solution, adding value in terms of better maintenance, higher productivity and process efficiency. Present and demonstrate BECHEM’s product range and help Customer appreciate the true value of BECHEM products resulting in business generation. Manage team of Service Personnel, Distributor and ensure optimal product performance to Customer’s processes. Conduct market research to identify selling possibilities and evaluate customer needs. Manage customer accounts, grow an existing territory. Identify product improvements or new products by remaining aware on industry trends, product results, market activities etc. Maintain excellent working relationship with customer and scout for new areas of value add through Application Engineering.