Under the guidance of the Head- Sales establish coverage, distribution and display objectives for all the TSM, SO's (Distributor wise). ∙Have a clear focus on Traditional Channel- to build Distribution, Visibility and Volumes. ∙Build market relationships. ∙Create PJPs for all the RSOs and TSMs. ∙Appoint all the agreed number of distributors to achieve sales, coverage and distribution objectives. ∙Establish primary and secondary targets - town wise and market wise as per the PJPs of all the SO's and SR's. ∙Break their objectives - month wise, week wise and day wise and strictly follow the system of reporting accordingly. ∙Execute all market plans as agreed with the Head Sales and report periodically to the Head Sales. ∙Co-ordinate and execute all the marketing and brand activities as per the Head ∙Sales's plan in your territory