Manager - Digital Marketing & Content

Job description

Responsibilities:

• Develop and execute comprehensive digital marketing strategies to enhance brand visibility and drive customer engagement.


• Manage all social media channels (e.g., LinkedIn, Twitter, Facebook, Instagram, YouTube) to promote brand awareness and generate leads.


• Create compelling and relevant content for various digital platforms, including blogs, articles, infographics, emails, videos, and social media posts on various topics of finance (stock market, mutual funds, insurance).


• Stay updated with industry trends, market developments, and competitor activities to identify opportunities, formulate ideas & prepare content.


• Prepare products, services & promotional content for Events, Seminars, & Webinars, wherever necessary.


• Collaborate with internal teams to develop creative campaigns and promotions to attract and retain clients.


• Coordinate with internal stakeholders, including sales, product, and compliance teams, to ensure alignment and consistency in messaging.


• Monitor and analyze the performance of digital marketing campaigns using relevant metrics and analytics tools.


• Ensure all-around accuracy & consistency in content.

Work experience:

2-3 years of proven experience in digital marketing, social media management, and content creation, preferably in the investment/financial services industry.

Qualifications & Skills:

• Bachelor's degree in Marketing, Communications, Business, Finance, or related field.


• Strong understanding of digital marketing tools and platforms, including social media management tools, content management systems, and analytics tools.


• Excellent written and verbal communication skills, with the ability to create compelling and engaging content for diverse audiences.


• Creative thinker with a strategic mindset and the ability to drive results in a fast-paced environment.


• Can do basic graphics editing (on Canva)


• Comfortable presenting on camera


• Basic knowledge of MS Office (Word, PowerPoint, Excel)


• Detail-oriented with strong organizational and project management skills.


• Ability to work independently as well as collaborate effectively within a team.

Benefits:

• Health insurance


• Comprehensive training on trading platforms and financial products.


• Opportunity for career growth within the organization.


• Friendly and supportive work environment.