Retention Marketing Executive

Job description

About Olyv
Olyv is India’s fastest growing, fully-automated next-gen Fintech company aiming to address the credit requirements of innumerous self-employed micro entrepreneurs, micro-merchants and middle/lower-income salaried individuals. Our platform also offers digital gold savings, credit health products, among others.
Our Story
From SmartCoin to OLYV: Nurturing Aspirations, Powering Inclusion In the vast tapestry of finance, where dreams often struggle to find their place, the transformation from SmartCoin to Olyv marks a momentous evolution in our journey. It's a transition that embodies financial empowerment, inclusivity, and the unwavering commitment to creating a brighter and more equitable financial world.
Welcome to Olyv, where dreams find wings, and the future is illuminated. We remain committed to building a stronger Bharat, a place where aspirations have no limits, and financial wellness is not just a promise but a practiced reality. Olyv, more than just a name, is a symbol of strength, growth, and financial inclusion, ready to lead the way into a future that belongs to all.
Transition from SmartCoin to OLYV SmartCoin began as a beacon of hope, igniting the possibilities of digital lending for hardworking Indians. Our name, a fusion of 'smart' and 'coin,' embodied our early promise to deliver credit access in an intelligent, accessible, and transformative way.
Headquartered in Bengaluru, Olyv was conceived in 2017 with a mission to provide financial inclusion to the underserved market. The company has been facilitating micro-credit through its cutting-edge app and has witnessed rapid growth with over 13 million+ users and 1 million+ loan disbursed through its AI &
ML-powered modules in over 19,000 pin codes across India. Olyv's app-based credit platform offers instant credit options through 100% automation at a pan-India scale. The company has been supported by reputed fintech investors like LGT Lightstone, Accion Venture Lab, Unicorn India Ventures etc. Olyv has been recognized nationally and internationally for its efforts at Google’s Launchpad Accelerator, Global Inclusive50 by MetLife, VISA, IFC, etc. Our Culture
Our Culture
Do you thrive on working on cutting edge technology? Working with innovators in the early stages of ideas, products, or platforms? Do you want to transform an industry? Crave new challenges and solving hard customer problems using the latest in software technology?...As a developer/product manager at SmartCoin, you will use
the latest technologies to create amazing, customer-focused products.Come help us re-imagine our solutions to
provide world-class, best of breed solutions to delight our customers. Make a major impact on the FinTech
industry..
Role and Responsibilities:
● Own end-to-end planning and execution of conversion, retention, engagement & reactivation marketing
initiatives. create and execute campaigns using direct channels such as Email, SMS, WhatsApp, Mobile
App PNs, IVR OBD, etc.
● Use marketing automation tools to create customer journeys and manage user lifecycles across all
segments of users (new, active, dormant, etc.)
● Monitor and report campaign performance & key success metrics. Maintain and publish dashboards/
reports at a channel, cohort, or campaign level.
● Coordinate with internal stakeholders and external vendors for the template, creative, and business
approvals. Identify key Content/propositions to reduce churn for various cohorts and minimize it by
setting up churn prevention lifecycles as well as win-back campaigns.
● Run various A/B experiments to identify the best strategy.
Preferred Qualifications:
● 0-2 years of hands-on experience in Campaign management/setup CRM / Retention Marketing
using platforms like MoEngage, WebEngage, CleverTap, etc. (for fresher, if they have knowledge,
then it will be a plus)
● Proven experience in managing and coordinating multi-channel marketing campaigns (Setting up
multi-channel user journeys/ drip campaigns, etc.)
● Strong understanding of segmentation, frequency capping, inclusion/exclusion, send time, etc.