Job description

Role and Responsibilities:

• Own end-to-end planning and execution of conversion, retention, engagement & reactivation marketing initiatives. create and execute campaigns using direct channels such as Email, SMS, WhatsApp, Mobile App PNs, IVR OBD, etc.


• Use marketing automation tools to create customer journeys and manage user lifecycles across all segments of users (new, active, dormant, etc.)


• Monitor and report campaign performance & key success metrics. Maintain and publish dashboards/ reports at a channel, cohort, or campaign level.


• Coordinate with internal stakeholders and external vendors for the template, creative, and business approvals. Identify key Content/propositions to reduce churn for various cohorts and minimize it by setting up churn prevention lifecycles as well as win-back campaigns.


• Run various A/B experiments to identify the best strategy.

Preferred Qualification:

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  • 0-2 years of hands-on experience in Campaign management/setup CRM / Retention Marketing using platforms like MoEngage, WebEngage, CleverTap, etc. (for fresher, if they have knowledge, then it will be a plus)
  
  
  • Proven experience in managing and coordinating multi-channel marketing campaigns (Setting up multi-channel user journeys/ drip campaigns, etc.)
  
  
  • Strong understanding of segmentation, frequency capping, inclusion/exclusion, send time, etc.
  
  
  • Ability to work collaboratively with a broad set of internal (creative, copy, design, marketing teams) and external (vendors) stakeholders
  
  
  • Good time-management skills and a multitasker