Digital Marketing Executive

Job description

Job Description:

Responsibilities:

• Assisting in the formulation of strategies to build a lasting digital connection with consumers.


• Planning and monitoring the ongoing company presence on social media.


• Launching optimized online advertisements to increase company and brand awareness.


• Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness.


• Be actively involved in SEO efforts (keyword, image optimization etc.).


• Prepare online newsletters and promotional emails and organize their distribution through various channels.


• Provide creative ideas for content marketing and update website.


• Collaborate with designers to improve user experience.


• Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, Web Trends etc.).


• Acquire insight in online marketing trends and keep strategies up-to-date.


• Maintain partnerships with media agencies and vendors.


• Experience in  handling marketing automation tools like Moengage, Clevertap or Webengage are desirable.


• You should be proficient to read & write in kannada or Telgu.


• Candidates with basic understanding about financial markets/share trading are desired.

   Skills:

• Proven experience as Digital Marketing Executive or similar role.


• Excellent understanding of digital marketing concepts and best practices.


• Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM.


• Working knowledge of ad serving tools (e.g., DART, Atlas).


• Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.).


• Skills and experience in creative content writing.


• Analytical mindset and critical thinking.


• Excellent communication and interpersonal skills