Perfomance Marketing Executive

Job description

Job Description: We are looking for a Performance Marketing Manager who will be responsible for assisting the social media team with brainstorming campaigns. Alongside the Candidate should be able to execute as well as review performance of the ads being published. The candidate should be able to tweak Ads based on performance requirements. Candidate must have excellent knowledge of various social media platforms and should know how to optimize ads. A good Performance Marketing Manager will have the ability to curate creative campaign ideas with analytical skills to create successful posts and content. Responsibility  Creating and executing a strong performance marketing strategy & execution plan  Developing and managing digital prospecting and remarketing campaigns  Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC  Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels  Identifying and testing new channels to continue to meet or exceed established critical metrics  Working closely with the management to share funnel conversion improvement ideas, feedback & present results. Role Requirement  Degree in Marketing, Business Administration or related field.  Prior experience in a similar role as well as experience building effective multi-channel marketing strategies, including affiliate marketing, PPC, SEO, social media and other digital channels.  Expertise in campaign and channel analysis and reporting, including Google Analytics experience.  Excellent analytical skills and leverage data, metric, analytics and consumer behaviour trends to drive actionable insights & recommendations.  Goal-oriented individual and have excellent communication skills. Educational Qualification  A graduate degree & Certification in Social Media Management/ Marketing or Digital Marketing from reputed institutions.