Forecasts goals and objectives for the department and strives to meet them. Hires, trains, motivates, counsels and monitors the performance of all parts department staff. Prepares and administers an annual operating budget for the parts department. Maintains a balanced inventory consistent with the requirements of the service department, body shop, wholesale accounts and the do-it-yourself public. Establishes pricing parameters in each customer category that generate enough gross profit to produce a satisfactory profit while maintaining customer loyalty. Establishes individual parts inventory levels and balances them for maximum turnover. Ensures that parts inventory turns (established #) times per year