Marketing Manager

Job description

1. Oversee all aspects of our digital media efforts, including managing analytics and deriving data insights from various sources. Lead the charge on digital marketing and generate leads to drive our growth. Conduct analyses of our CRM, marketing, and program metrics to ensure they align with our strategic goals.

2. Metrics Evaluation: Evaluate key metrics related to communication and marketing efforts. This includes assessing their impact on website traffic, service quotas, and target audience engagement.

3. Media Partnerships and PR: Build and coordinate media partnerships while managing end-to-end PR activities, guided by the CXO office. Reinforce and strengthen the AFI brand and its various programmatic offerings.

4. Communication: Take ownership of both external and internal communication, working to enhance AFI's global visibility through publications, impact reports, and other means. Respond proactively and reactively to adverse media reporting, if necessary.

5.Events & Forum: Playing a significant role in AFI's annual forums, regional forums, the Silicon Valley Track, and various other ongoing and forthcoming initiatives.

6. Donor and Partner Engagement: Contribute to the development of written materials, ideas, and reports for existing and potential donors and partners. Provide coordination and support for major programs such as the Annual Forum, The Silicon Valley Track, and other current/future initiatives.