To drive Personal Loans (PL) (un secured) business through Muthoot Finance branches /digital business and open markets To develop sales growth strategy, target market identification, mapping company's offerings to market needs in a fast-paced environment To do sales budgeting. i.e. Based on the business target Decide on Manpower required & its salary costing, Incentive structure & Targets To develop and execute business plans for achieving the targets of the PL Business Development To create and drive alternate channels for Sales along with the regular channels To open up avenues for business through corporate channel To Scan the National market and its competitive offerings on a periodic basis; report on emerging trends and business opportunities for the consumer business. Should give a quarterly update on various Salaried Personal Loan products in the markets offered by competitors Business Development initiatives To understand the market dynamics and accordingly suggest Credit & product team in devising competitive pricing structure periodically