Responsibilities for SEO Specialist Develop optimization strategies that increase the company's search engine results rankings Research SEO keywords to use throughout the company's website and marketing materials Set measurable goals that demonstrate improvement in marketing efforts Monitor daily performance metrics to understand SEO strategy performance Efficiently communicate with other marketing professionals to align goals Collaborate with others within the marketing department to manage SEO strategy Write compelling and high-quality website content, including blog posts and page descriptions Update content and website links for maximum optimization and search engine rankings
