Develop depletion goals, profitability goals and pricing for the market as per strategic direction shared by top management
Monitor and manage distributor performance versus budget, spearhead distributor & team
Track and report all sales activities
Work with distributor management in order to maintain proper inventory levels
Develop and implement distributor programs based on brand initiatives
Conduct sales meetings and product presentations for sales team training
Motivate and manage company sales force /distributor executives through leadership; inspire confidence and gain respect as an effective company spokesman
Interface directly with key on- and off-premise accounts
Oversee and direct brand development by identifying new account opportunities in accordance to directives issued marketing
Oversee, monitor and evaluate program execution while controlling effective use of merchandising material & cost management
Utilize distributor account sold data to achieve improved brand position
Work with the brand and business intelligence team to further enhance local brand opportunities
Control travel and entertainment expenses of self & team in accordance to policy
Manage sales promotion budgets in accordance with company policy and brand/company objectives