Job description

Key Responsibilities:

Keyword Research and Analysis:

●     Conduct comprehensive keyword research to identify target keywords and phrases.

●     Analyze keyword competitiveness and search volume to prioritize focus.

On-Page SEO Optimization:

●     Optimize website content, meta tags, headings for improved search visibility.

●     Develop internal link strategy and execute the same across all pages

●     Implement SEO-friendly URLs, and optimize website architecture for search engine crawling and indexing.

●     Ensure the website is mobile-friendly and loads quickly.

Technical SEO:

●     Identify technical issues that may negatively impact search engine rankings, such as crawl errors, broken links, and duplicate content.

●     Work closely with the tech team to Improve website speed, performance, and security, implement structured data and schema markup.

Content Optimization:

●     Collaborate with content creators to develop high-quality, SEO-optimized content.

●     Optimize content for target keywords, user intent, and search engine guidelines.

●     Ensure content is engaging, informative, and provides value to the target audience.

Off-Page SEO:

●     Develop and execute off-page SEO strategies, including link building and outreach campaigns.

●     Identify relevant websites for link building opportunities and conduct outreach to acquire backlinks from reputable sources.

●     Monitor backlink profile and disavow toxic links as necessary.

SEO Performance Monitoring and Reporting:

●     Monitor and analyze website performance using SEO tools such as Google Analytics, Google Search Console, and SEO monitoring platforms.

●     Prepare and present regular reports on key SEO metrics, such as keyword rankings, organic traffic, and conversion rates.

●     Provide insights and recommendations for improving SEO performance based on data analysis.

●     Keep weekly and monthly track of SEO metrics, and plan the necessary course of action to achieve the targets

Stay Updated on SEO Trends and Best Practices:

●     Keep abreast of the latest developments in SEO, search engine algorithms, and industry trends.

●     Continuously research and implement new strategies and techniques to improve website visibility and performance.

Must have:

●     In depth knowledge of GA4

●     In depth knowledge of GSC

●     Must know On Page SEO Optimization for Product Pages

●     Basic knowledge of HTML/CSS & Javascript

●     Knowledge of LookerStudio

●     Knowledge of Search Engine Algorithms

●     Must know On Page SEO Optimization for Blog Pages

●     Must know Internal Link Building Strategies

●     In depth knowledge of one of the these tools(SEMRush, AHref, Screaming Frog)

●     Knowledge of Local SEO Optimization

●     Wordpress

●     Should have worked continuously for at least 9 months on a single website

●     Should have worked on website with traffic more than 20k per month

●     Strong analytical and problem-solving skills

●     Excellent communication and interpersonal skills.