● Conduct comprehensive keyword research to identify target keywords and phrases.
● Analyze keyword competitiveness and search volume to prioritize focus.
Key Responsibilities:
Keyword Research and Analysis:
● Conduct comprehensive keyword research to identify target keywords and phrases.
● Analyze keyword competitiveness and search volume to prioritize focus.
On-Page SEO Optimization:
● Optimize website content, meta tags, headings for improved search visibility.
● Develop internal link strategy and execute the same across all pages
● Implement SEO-friendly URLs, and optimize website architecture for search engine crawling and indexing.
● Ensure the website is mobile-friendly and loads quickly.
Technical SEO:
● Identify technical issues that may negatively impact search engine rankings, such as crawl errors, broken links, and duplicate content.
● Work closely with the tech team to Improve website speed, performance, and security, implement structured data and schema markup.
Content Optimization:
● Collaborate with content creators to develop high-quality, SEO-optimized content.
● Optimize content for target keywords, user intent, and search engine guidelines.
● Ensure content is engaging, informative, and provides value to the target audience.
Off-Page SEO:
● Develop and execute off-page SEO strategies, including link building and outreach campaigns.
● Identify relevant websites for link building opportunities and conduct outreach to acquire backlinks from reputable sources.
● Monitor backlink profile and disavow toxic links as necessary.
SEO Performance Monitoring and Reporting:
● Monitor and analyze website performance using SEO tools such as Google Analytics, Google Search Console, and SEO monitoring platforms.
● Prepare and present regular reports on key SEO metrics, such as keyword rankings, organic traffic, and conversion rates.
● Provide insights and recommendations for improving SEO performance based on data analysis.
● Keep weekly and monthly track of SEO metrics, and plan the necessary course of action to achieve the targets
Stay Updated on SEO Trends and Best Practices:
● Keep abreast of the latest developments in SEO, search engine algorithms, and industry trends.
● Continuously research and implement new strategies and techniques to improve website visibility and performance.
Must have:
● In depth knowledge of GA4
● In depth knowledge of GSC
● Must know On Page SEO Optimization for Product Pages
● Basic knowledge of HTML/CSS & Javascript
● Knowledge of LookerStudio
● Knowledge of Search Engine Algorithms
● Must know On Page SEO Optimization for Blog Pages
● Must know Internal Link Building Strategies
● In depth knowledge of one of the these tools(SEMRush, AHref, Screaming Frog)
● Knowledge of Local SEO Optimization
● Wordpress
● Should have worked continuously for at least 9 months on a single website
● Should have worked on website with traffic more than 20k per month
● Strong analytical and problem-solving skills
● Excellent communication and interpersonal skills.
