Key responsibilities: • Manage website as a brand asset with regular creative and content updates o Understanding of meta tags, keyword optimization, anchor tags, robots’ txt, site map etc. o Understanding of HTML, CSS and basic JavaScript with sound knowledge of WordPress, theme customization and integration of necessary plugins. o Ensure seamless update of core website software and plugins o Focus on page loading speed and mobile friendliness o Check for 404 errors and resolve by fixing links or redirecting o Review security scans and resolve any related issues o Constant focus on ways to improve user experience and ease of navigation o Basic understanding of hosting back end processes and integration with CDN platform • Analyse traffic through Google Analytics, Webtrends etc. and continuously work towards increasing page rank o Conduct regular SEO audit o Optimize page titles, meta descriptions and page content o SEO images and multimedia content o URL optimization and work on internal links o Focus on developing valuable backlinks through social media marketing, guest content, forum posting and local listing • Thorough understanding and hands on experience of Google Webmaster (Google Search Central) for SEO. • Manage and strategize Google Ads campaigns after coordinating with internal Verticals o Conduct keyword research, optimize bid for the best click through rate, least cost per click and goal conversions. o Work to improve user engagement metric by increasing content relevancy and user experience. o Create advertising copy, site links and call out extensions o Research advertising links of competitors o Manage display campaigns by creating banner ads. o Set-up and design webpage for campaign landing pages. o Manage expense and budget of campaigns and estimate monthly costs o Strategize social media presence with relevance o Send regular mailers to achieve marketing objectives o Ability to manage webinars and webcasts. Devise online campaigns on basis of trade fairs and print campaigns. o Acquire insights in online marketing trends and update strategies o Understanding of traditional marketing medium to complement online campaigns. Key skills • Understanding of HTML to integrate creatives and banners into mailers, example: Mailchimp, campaign landing pages • Flair for design aesthetics, imagery that captures the brand essence • Ability to work with In Design, Illustrator and Photoshop would be an advantage • Editing and writing skills: Candidate needs to devise and edit content for various digital platforms. • Speaking skills: These will mainly be deployed internally. Candidate should be able to explain coherently to others, who may not be familiar with the medium, how digital technologies work and their marketing application • Video editing skills: Website content will not just be text but frequently visual as well so, Candidate should be able to manage product and application videos
