Digital Marketing Specialist

Digital Marketing Specialist

Exp. - 2+ yrs

Location - Bidadi, Bangalore

Work from Office

Key skills 

• Understanding of HTML to integrate creatives and banners into mailers, example: Mailchimp, campaign landing pages

• Flair for design aesthetics, imagery that captures the brand essence

• Ability to work with In Design, Illustrator and Photoshop would be an advantage

 • Editing and writing skills: Candidate needs to devise and edit content for various digital platforms. • Speaking skills: These will mainly be deployed internally. Candidate should be able to explain coherently to others, who may not be familiar with the medium, how digital technologies work and their marketing application

• Video editing skills: Website content will not just be text but frequently visual as well so, Candidate should be able to manage product and application videos 

• Manage website as a brand asset with regular creative and content updates

o Understanding of meta tags, keyword optimization, anchor tags, robots’ txt, site map etc.

o Understanding of HTML, CSS and basic JavaScript with sound knowledge of WordPress, theme customization and integration of necessary plugins. o Ensure seamless update of core website software and plugins

o Focus on page loading speed and mobile friendliness 

o Check for 404 errors and resolve by fixing links or redirecting