Key Responsibilities: Keyword Research and Analysis: ● Conduct comprehensive keyword research to identify target keywords and phrases. ● Analyze keyword competitiveness and search volume to prioritize focus. On-Page SEO Optimization: ● Optimize website content, meta tags, headings for improved search visibility. ● Develop internal link strategy and execute the same across all pages ● Implement SEO-friendly URLs, and optimize website architecture for search engine crawling and indexing. ● Ensure the website is mobile-friendly and loads quickly. Technical SEO: ● Identify technical issues that may negatively impact search engine rankings, such as crawl errors, broken links, and duplicate content. ● Work closely with the tech team to Improve website speed, performance, and security, implement structured data and schema markup. Content Optimization: ● Collaborate with content creators to develop high-quality, SEO-optimized content. ● Optimize content for target keywords, user intent, and search engine guidelines. ● Ensure content is engaging, informative, and provides value to the target audience. Off-Page SEO: ● Develop and execute off-page SEO strategies, including link building and outreach campaigns. ● Identify relevant websites for link building opportunities and conduct outreach to acquire backlinks from reputable sources. ● Monitor backlink profile and disavow toxic links as necessary. SEO Performance Monitoring and Reporting: ● Monitor and analyze website performance using SEO tools such as Google Analytics, Google Search Console, and SEO monitoring platforms. ● Prepare and present regular reports on key SEO metrics, such as keyword rankings, organic traffic, and conversion rates. ● Provide insights and recommendations for improving SEO performance based on data analysis. ● Keep weekly and monthly track of SEO metrics, and plan the necessary course of action to achieve the targets Stay Updated on SEO Trends and Best Practices: ● Keep abreast of the latest developments in SEO, search engine algorithms, and industry trends. ● Continuously research and implement new strategies and techniques to improve website visibility and performance. Must have: ● In depth knowledge of GA4 ● In depth knowledge of GSC ● Must know On Page SEO Optimization for Product Pages ● Basic knowledge of HTML/CSS & Javascript ● Knowledge of LookerStudio ● Knowledge of Search Engine Algorithms ● Must know On Page SEO Optimization for Blog Pages ● Must know Internal Link Building Strategies ● In depth knowledge of one of the these tools(SEMRush, AHref, Screaming Frog) ● Knowledge of Local SEO Optimization ● Wordpress ● Should have worked continuously for at least 9 months on a single website ● Should have worked on website with traffic more than 20k per month ● Strong analytical and problem-solving skills ● Excellent communication and interpersonal skills. Good to have: ● Bachelor’s degree in Computer Science or related field ● Knowledge of BigQuery ● Familiarity with e-commerce SEO
