Key Responsibilities and Accountabilities (KRAs): Strategy Development: Craft comprehensive strategies for the eLearning courses. Analyze market trends, competitor offerings, and customer requirements to pinpoint opportunities for growth and improvement. Product Management: Oversee the development and management of eLearning courses and resources. Work in tandem with content developers and educators to guarantee the quality and relevance of materials. Market Analysis: Execute market research to identify target audiences, understanding their needs and preferences. Apply insights to customize products and services, ensuring they meet the diverse requirements of learners. Revenue Generation: Drive initiatives aimed at increasing revenue from the category, closely monitoring and reporting on the profitability and financial performance. Performance Monitoring: Track the performance of eLearning course offerings, analyzing sales, usage, and customer feedback. Employ data analysis to evaluate product success and formulate strategic recommendations for enhancement. PNL Management: Take responsibility for the profit and loss (P&L) statements related to the eLearning courses, ensuring effective budget management and financial health of the category. Partnership Management: Build and sustain partnerships with educational institutions and other pertinent entities. Negotiate agreements and collaborations to broaden the reach and accessibility of courses. Qualifications and Experience: ● Bachelor’s or Master’s degree in Business Administration, Marketing, Education, or a related field. ● Fluency in Tamil and English, with exceptional communication skills in both languages. ● Proven experience in category management, product management, or digital marketing, sales and related jobs. ● Strong analytical skills with proficiency in data analysis tools and methodologies. ● Demonstrated ability to work collaboratively across teams and with external partners. ● Deep understanding of the educational landscape and customer preferences in the Tamil region. ● Capable of managing multiple projects in a fast-paced environment.
