The Creative Content Specialist will be a key player in our marketing andcommunications team, responsible for creating captivating content that resonates with ourtarget audience and showcases the uniqueness of our beauty products. With a backgroundin content writing, a deep understanding of social media platforms, and experience ininfluencer marketing within the beauty industry, this candidate will play a pivotal role inelevating our brand's visibility and engagement.Key Responsibilities:-Content Creation: Develop creative and persuasive content for various platforms,including website copy, blog posts, social media posts, newsletters, and emailmarketing campaigns. Ensure the content aligns with our brand voice, values, andresonates with our audience.-Social Media Strategy: Plan, execute, and optimise social media campaigns acrossdifferent platforms, such as Instagram, Facebook, Twitter, and YouTube. Monitorsocial media trends, engagement metrics, and user feedback to continuouslyimprove our social media presence.-Influencer Marketing: Identify and collaborate with relevant influencers in the beautyindustry to promote our products. Build and maintain strong relationships withinfluencers to drive successful partnerships and brand advocacy.-Visual Content: Collaborate with the design team to create visually appealinggraphics, images, and videos to accompany social media posts and other marketinginitiatives.-Content Calendar: Develop and maintain a content calendar to ensurea consistentand timely flow of content across all channels.-SEO Optimization: Implement best practices for SEO in content creation to improveorganic search visibility.-Data Analysis: Analyse the performance of content and social media campaignsusing analytics tools to measure success and identify areas for improvement.-Market Research: Stay up-todate with beauty industry trends, competitor activities,and emerging digital marketing strategies to keep our brand ahead of the curve.-CrossFunctional Collaboration: Work closely with the marketing, productdevelopment, and sales teams to align content strategies with overall business goals.Requirements:-Bachelor's degree in Marketing, Communications, Journalism, or a related field.-Minimum 2 years of experience in content writing, social media management, andinfluencer marketing within the beauty industry.-Proven track record of creating engaging and impactful content for digital platforms,with a focus on beauty-related topics.-Deep understanding of social media platforms, algorithms, and best practices for increasing engagement and reach.-Experience in building and managing relationships with influencers andexecutingsuccessful influencer marketing campaigns.-Familiarity with SEO strategies and how to incorporate them into content creation.-Proficiency in using social media management tools and analytics platforms.-Strong creative thinking and problemsolving skills, with a passion for staying aheadof industry trends.-Excellent written and verbal communication skills, with a flair for storytelling andengaging an audience.-Ability to work independently and collaboratively in a fastpaced and deadline-drivenenvironment ankita.patel@white-force.in mob no.-9329931736
