Job Profile – Regional Marketing Manager KRA • Regional Marketing Activity • Branch Visibility Management • New Branch Support • Weak Branch Support • B2C Management • MIS Management Job Description:- • Regional Marketing Activity Responsible for % increase in business through marketing activities planned&executedfvarious categories in the region- NCA Cost per lead: (Total expenditure on marketing/ Number of newcustomerleadssourcedtactivities) maintained throughout the year. Innovative marketing Ideas initiated as per regions/local requirement • Branch Visibility Management Develop benchmark and monitor for In- Branch Visiblity and removeall Oldcommunicatiorelevant at the branch : Product display, In-Branch Branding, Standee, Arch, Bannersankeeping liaising through Admin • New Branch Support Prepare on-ground marketing calendar for the Branch to create awernessandincreaseinloans from new customers (at the branch) through marketing initiatives. Evaluate and recommend branch visiblity through Pathfinder, Wall Painting, localbranchl• Weak Branch Support Identify the branch based on the date of launch against the Business growthintermsloanAbove 2 years branch 8 Cr of business to happen. Create Visiblity and awareness for the branch through Marketing initiatives. • B2C Management Prepare on-ground event calendar for the Region Evaluate and recommend productive , Van Marketing, Melas, Consumer promotionetc.Responsible for driving promotion activities in branch catchment areas. Business Index: (Total new customer business through marketing activities/Totalexpendi• MIS Management Monitor and report Daily activity Analyze and report effectiveness of POSM usage in Branch &VanMarketingandConsumActivity & Melas etc Productivity and cost effective analysis Branch Visit Report Requisite Qualification Essential Graduate Preferred Qualification in Management (Marketing) Requisite Experience Essential 2-3 years of relevant experience or field Sales in Banking, FMCGPreferred Localite preffered. Special Skills Required • Branch Visibility /Support understanding • POSM Know-how Special Skills Required • Excel & Power Point- Basic Knowledge of Computer anager g activities planned & executed for the branches of of new customer leads sourced through marketing requirement nd remove all Old communications which is not ing, Standee, Arch , Banners and Glow signs up create awerness and increase in Walk-ins, % of New eting initiatives. der, Wall Painting, local branch level activity etc. he Business growth in terms loan dispersed i.e. arketing initiatives. elas, Consumer promotion etc. chment areas. arketing activities/ Total expenditure on marketing) h & Van Marketing and Consumer promotion FMCG
