Job Profile – Regional Marketing Manager |
KRA |
• Regional Marketing Activity |
• Branch Visibility Management |
• New Branch Support |
• Weak Branch Support |
• B2C Management |
• MIS Management |
Job Description:- |
• Regional Marketing Activity |
Responsible for % increase in business through marketing activities planned & executed for the branches of various categories in the region- NCA |
Cost per lead: (Total expenditure on marketing/ Number of new customer leads sourced through marketing activities) maintained throughout the year. |
Innovative marketing Ideas initiated as per regions/local requirement |
• Branch Visibility Management |
Develop benchmark and monitor for In- Branch Visiblity and remove all Old communications which is not relevant at the branch : Product display, In-Branch Branding, Standee, Arch , Banners and Glow signs up keeping liaising through Admin |
• New Branch Support |
Prepare on-ground marketing calendar for the Branch to create awerness and increase in Walk-ins, % of New loans from new customers (at the branch) through marketing initiatives. |
Evaluate and recommend branch visiblity through Pathfinder, Wall Painting, local branch level activity etc. |
• Weak Branch Support |
Identify the branch based on the date of launch against the Business growth in terms loan dispersed i.e. Above 2 years branch 8 Cr of business to happen. |
Create Visiblity and awareness for the branch through Marketing initiatives. |
• B2C Management |
Prepare on-ground event calendar for the Region |
Evaluate and recommend productive , Van Marketing, Melas, Consumer promotion etc. |
Responsible for driving promotion activities in branch catchment areas. |
Business Index: (Total new customer business through marketing activities/ Total expenditure on marketing) |
• MIS Management |
Monitor and report Daily activity |
Analyze and report effectiveness of POSM usage in Branch & Van Marketing and Consumer promotion Activity & Melas etc |
Productivity and cost |