Marketing Executive

Job description

1. Market Research and Analysis

• Conduct market research to identify trends, customer preferences, and competitive landscape.


• Analyze market data to inform product development and marketing strategies.


• Monitor and report on industry developments and competitor activities.

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Responsibilities -

 

1. Market Research and Analysis

• Conduct market research to identify trends, customer preferences, and competitive landscape.


• Analyze market data to inform product development and marketing strategies.


• Monitor and report on industry developments and competitor activities.

2. Marketing Strategy Development

• Develop and implement comprehensive marketing plans tailored to the dermatology segment.


• Define target audiences and create segmentation strategies to reach specific customer groups.


• Set clear objectives and key performance indicators (KPIs) for marketing campaigns.

3. Product Management

• Collaborate with product development teams to ensure products meet market needs and regulatory standards.


• Assist in the creation of product packaging, labeling, and promotional materials.


• Manage product lifecycle from launch to discontinuation, ensuring ongoing product optimization.

4. Promotional Activities

• Plan and execute marketing campaigns across various channels (digital, print, events, etc.).


• Coordinate with creative teams to develop marketing materials such as brochures, flyers, and online content.


• Organize and participate in dermatology conferences, trade shows, and other industry events.

5. Digital Marketing

• Oversee the company’s online presence, including websites, social media, and email marketing.


• Implement SEO, SEM, and other digital marketing strategies to drive traffic and conversions.


• Track and analyze digital campaign performance, adjusting strategies as needed.

6. Sales Support

• Collaborate with the sales team to provide marketing support and resources.


• Develop sales tools such as presentations, product guides, and training materials.


• Assist in lead generation and nurturing efforts to support sales goals.

7. Customer Engagement and Relationship Management

• Engage with dermatologists, skincare professionals, and other key stakeholders to build strong relationships.


• Conduct product training sessions and provide technical support to customers.


• Gather and act on customer feedback to improve products and services.

8. Budget Management

• Manage marketing budgets, ensuring efficient allocation of resources.


• Track expenses and ensure marketing activities stay within budget.

9. Compliance and Regulatory Adherence

• Ensure all marketing materials and activities comply with industry regulations and company policies.


• Stay updated on regulatory changes affecting dermatology products.

10. Reporting and Analysis

• Prepare regular reports on marketing activities, campaign performance, and market trends.


• Use analytics to measure the effectiveness of marketing strategies and make data-driven decisions.