About the role:
We’re in the business of making sleep fun! Like the sound of that? Well, that's all this role is
about!
You must think that designing for a ‘mattress’ brand wouldn’t be exciting. Well, we’re not just any
mattress brand, we’re SleepyCat. And we have gained as many fans from our standout
communication & design as we’ve from our fantastic (oomph-worthy) products.
We, the marketing team, are a bunch of giggling yet ambitious bunch who work together and have
fun together.
We love and are proud of everything we put out there. Right from social media posts, ads,
emailers, website banners, Market place banners, Promotional campaigns, collaborations,
endorsements, etc
You name it, we’ve made it. And made it fun with a capital F.
So if you’re someone who loves marketing the way we do, this
What you’ll be responsible for:
Campaign & Creative strategy and Execution: Develop and execute campaigns that resonate with
the Target Audience while delivering business & brand goals.
Main Topical Campaigns: Ideate and execute end to end 360 campaigns.
BAU Creative process: Spearhead all creative deliverables as per business timelines working with
brand, performance marketing teams as well as other business units.
Creative Strategies: Innovate creative strategies for brand promotion. Collaborate with
cross-functional teams for product launches.
Content Strategies: Develop and execute content strategies for online presence. Manage social
media, website, and online advertising campaigns.
Brand custodian: Be responsible for brand guidelines to be followed and online reputation
management.
Sleep Management Pvt Ltd., CIN U74999WB2017PTC220324
Registered Address: 103/24/1, Foreshore Road, Shibpur, Howrah, West Bengal-711102
Factory Address: Plot no. B-262, Bhiwadi Industrial Area, Kaharani, Bhiwadi Extn, Dist. Alwar, Rajasthan-301019
Corporate Office - 5th Floor, The Office Pass, Tower-B, Unitech Cyber Park, Durga Colony, Sector 39, Gurugram, Haryana 122002
Website: www.sleepycat.in E-mail: info@sleepycat.in
Performance Tracking: Analyze the performance of ad creatives and content. Make data-driven
adjustments to optimize branding efforts.
What’ll you need to bring to the table:
1. 3 to 4 years of relevant experience
2. Good verbal and written communication skills
3. Excellent project management skills with the ability to lead cross functional partnerships
independently
4. Obsessed with consumer insights and brand growth
5. Graduate/ Post graduate from a good college (preferable)
What's in it for you?
- You get to drive the D2C revolution in India.
- Greater responsibility and hence faster learning.
- Direct exposure to running a business.
- Great peers you can learn from.
Primary Responsibilities:
● Develop a communication strategy and execute campaign plans (primarily digital media).
● Develop communication strategy as per the marketing calendar, brief to
creative/messaging, brief/buy media, and support creative production & adaptations.
● Assist the team in converting communication strategies into target-achieving campaigns in
collaboration with the media team.
● Maintain brand hygiene and health on various platforms and marketplaces.
● Work closely and collaborate with media partners, internal PR, and other cross-functional
teams to deliver against plans. Category insights & deliver on strategy
● Lead and execute the category insights & consumer insights work.
● Work with the category manager to develop a research calendar, and regular consumer
check-ins and feed that back into the communication/content strategy.
Sleep Management Pvt Ltd., CIN U74999WB2017PTC220324
Registered Address: 103/24/1, Foreshore Road, Shibpur, Howrah, West Bengal-711102
Factory Address: Plot no. B-262, Bhiwadi Industrial Area, Kaharani, Bhiwadi Extn, Dist. Alwar, Rajasthan-301019
Corporate Office - 5th Floor, The Office Pass, Tower-B, Unitech Cyber Park, Durga Colony, Sector 39, Gurugram, Haryana 122002
Website: www.sleepycat.in E-mail: info@sleepycat.in
● Work with a market research agency and execute research projects end to and end. Report
with outcomes. Work closely with the Marketing Manager to deliver the Product Initiatives
(Launches, Promotions, other).
● Develop project calendar and manage resources; Engage everyone aboard, both
internal/external End-to-end project management & ongoing of the business.
● Work closely with the sales team and execute small/big sales initiatives.
About You:
-Entrepreneurial, unafraid to try new things, able to deal with ambiguity, and willing to take risks
Driven by a strong desire to win and ‘make things happen.
-Strong ability in project management, prioritize while multitasking a number of high-priority
assignments, excellent at cross-functional schedule management and strong follow-through
Problem-solving, must be able to focus specifically on crafting and conveying brand’s message to
the target audience while ensuring an impactful brand image. (can-do attitude is a MUST)
-Team player, flexible, patient, and able to work cross-functionally, managing and motivating
stakeholders
