Associate Category Manager
Job Description:
As an Associate Category Manager for the Tamil region, you will play a pivotal role in
spearheading the growth and revenue generation of our eLearning courses tailored for
Tamil-speaking learners
This position demands a proactive approach to strategy development, product management,
market analysis, and partnership management, ensuring our offerings not only meet the
educational and cultural needs of the region but also achieve significant market penetration and
financial success.
Location : Bangalore
Key Responsibilities and Accountabilities (KRAs):
Strategy Development: Craft comprehensive strategies for the eLearning courses. Analyze
market trends, competitor offerings, and customer requirements to pinpoint opportunities for
growth and improvement.
Product Management: Oversee the development and management of eLearning courses and
resources. Work in tandem with content developers and educators to guarantee the quality and
relevance of materials.
Market Analysis: Execute market research to identify target audiences, understanding their
needs and preferences. Apply insights to customize products and services, ensuring they meet
the diverse requirements of learners.
Revenue Generation: Drive initiatives aimed at increasing revenue from the category, closely
monitoring and reporting on the profitability and financial performance.
Performance Monitoring: Track the performance of eLearning course offerings, analyzing sales,
usage, and customer feedback. Employ data analysis to evaluate product success and formulate
strategic recommendations for enhancement.
PNL Management: Take responsibility for the profit and loss (P&L) statements related to the
eLearning courses, ensuring effective budget management and financial health of the category.
Partnership Management: Build and sustain partnerships with educational institutions and other
pertinent entities. Negotiate agreements and collaborations to broaden the reach and
accessibility of courses.
Qualifications and Experience:
● Bachelor’s or Master’s degree in Business Administration, Marketing, Education, or a
related field.
● Fluency in Tamil and English, with exceptional communication skills in both languages.
● Proven experience in category management, product management, or digital marketing,
sales and related jobs.
● Strong analytical skills with proficiency in data analysis tools and methodologies.
● Demonstrated ability to work collaboratively across teams and with external partners.
● Deep understanding of the educational landscape and customer preferences in the Tamil
region.
● Capable of managing multiple projects in a fast-paced environment.
