Roles and Responsibilities Incumbent shall be responsible in managing Brand's online presence in marketplaces like Amazon, Flipkart, Myntra,Jabong, other portal and also through own website Responsible to create catalog for all the brand's products Shall be responsible to work on different digital marketing channels across the world for better brand presence &penetration Shall be responsible to Finalize the ad budgets and creatives required for the ads Shall be responsible for develop digital marketing strategy by studying economic indicators, tracking changes insupply and demand, identifying customers and their current and future needs, and monitoring the competition. Creating & finalizing the content for all the products within the brand's website and also for the products that are indifferent marketplaces Effectively providing weekly and monthly sales report for better sales understanding to the management Shall be responsible for utilize strong analytical ability to evaluate end-to-end customer experience across multiplechannels and customer touch points. Researching and suggesting effective practices that are done by the competitors to create better products and alsobetter marketing plan Responsible to measure and report performance of all digital marketing campaigns, and assess against goals (ROI andKPIs). Responsible for google analysis. Oversee or directly manage digital marketing channels across PPC, SEO, Display, affiliates and email marketing andsocial media. Responsible for plan and manage our social media platforms that increase our website traffic, service quotas, andtarget audience. Oversee all competitors social media accounts and provide suggestions for improvement (through keep our socialmedia fresh and effective). Directing the activities of Software Developers, Copywriters, and Graphic Designers to ensure careful adherence topredetermined strategies. Creating promotional offers and catalog for all the brand's products. Supervision of online PR and contact maintenance to bloggers.
