Digital Marketing Executive

Job description

Key Responsibilities:

• Develop and Manage Digital Marketing Campaigns:

  • Create, manage, and optimize digital marketing campaigns on platforms such as Google Ads, Facebook, Instagram, LinkedIn, and other relevant channels.
  • Ensure campaigns are aligned with business goals and objectives.

• Content Creation and Man Read more

  
  
  

  Key Responsibilities:

  • Develop and Manage Digital Marketing Campaigns:

    • Create, manage, and optimize digital marketing campaigns on platforms such as Google Ads, Facebook, Instagram, LinkedIn, and other relevant channels.
    • Ensure campaigns are aligned with business goals and objectives.

  • Content Creation and Management:

    • Develop engaging and relevant content for social media, blogs, websites, and email campaigns.
    • Collaborate with designers, product marketers, sales professionals, and external influencers to produce relevant content that meets the needs of both key stakeholders and our audience.

  • SEO and SEM:

    • Perform ongoing keyword discovery, expansion, and optimization.
    • Implement and manage SEO strategies to improve organic search rankings and drive traffic to the website.

  • Analytics and Reporting:

    • Monitor and report on the performance of digital marketing campaigns using tools such as Google Analytics, Google Search Console, and social media analytics platforms.
    • Provide actionable insights and recommendations for improving campaign performance.

  • Email Marketing:

    • Plan and execute email marketing campaigns, including newsletters, promotional emails, and automated workflows.
    • Track and analyze email marketing metrics to optimize campaign effectiveness.

  • Social Media Management:

    • Manage and grow the company’s social media presence across various platforms.
    • Engage with the online community, respond to comments, and create content that encourages interaction and engagement.

  • Market Research and Trend Analysis:

    • Stay up-to-date with the latest digital marketing trends, best practices, and technologies.
    • Conduct market research to identify new opportunities and improve campaign performance.

  Requirements:

  • Education:

    • Bachelor’s degree in Marketing, Business, Communications, or a related field.

  • Experience:

    • 2 years of experience in digital marketing or a related field.

  • Skills:

    • Strong understanding of digital marketing concepts and best practices.
    • Proficiency in marketing software and tools such as Google Ads, Google Analytics, Facebook Business Manager, and email marketing platforms.
    • Excellent written and verbal communication skills.
    • Strong analytical and problem-solving skills.
    • Ability to work independently and as part of a team.
    • Creative and strategic thinker with a keen attention to detail.

  Preferred Qualifications:

  • Experience with video content creation and marketing.
  • Knowledge of HTML/CSS and website management.
  • Certification in Google Ads, Google Analytics, or other relevant digital marketing certifications