Digital Marketing Executive

Job description

Key Responsibilities:

• Develop and Manage Digital Marketing Campaigns:

  • Create, manage, and optimize digital marketing campaigns on platforms such as Google Ads, Facebook, Instagram, LinkedIn, and other relevant channels.
  • Ensure campaigns are aligned with business goals and objectives.

• Content Creation and Management:

  • Develop engaging and relevant content for social media, blogs, websites, and email campaigns.
  • Collaborate with designers, product marketers, sales professionals, and external influencers to produce relevant content that meets the needs of both key stakeholders and our audience.

• SEO and SEM:

  • Perform ongoing keyword discovery, expansion, and optimization.
  • Implement and manage SEO strategies to improve organic search rankings and drive traffic to the website.

• Analytics and Reporting:

  • Monitor and report on the performance of digital marketing campaigns using tools such as Google Analytics, Google Search Console, and social media analytics platforms.
  • Provide actionable insights and recommendations for improving campaign performance.

• Email Marketing:

  • Plan and execute email marketing campaigns, including newsletters, promotional emails, and automated workflows.
  • Track and analyze email marketing metrics to optimize campaign effectiveness.

• Social Media Management:

  • Manage and grow the company’s social media presence across various platforms.
  • Engage with the online community, respond to comments, and create content that encourages interaction and engagement.

• Market Research and Trend Analysis:

  • Stay up-to-date with the latest digital marketing trends, best practices, and technologies.
  • Conduct market research to identify new opportunities and improve campaign performance.

Requirements:

• Education:

  • Bachelor’s degree in Marketing, Business, Communications, or a related field.

• Experience:

  • 2 years of experience in digital marketing or a related field.

• Skills:

  • Strong understanding of digital marketing concepts and best practices.
  • Proficiency in marketing software and tools such as Google Ads, Google Analytics, Facebook Business Manager, and email marketing platforms.
  • Excellent written and verbal communication skills.
  • Strong analytical and problem-solving skills.
  • Ability to work independently and as part of a team.
  • Creative and strategic thinker with a keen attention to detail.

Preferred Qualifications:

• Experience with video content creation and marketing.
• Knowledge of HTML/CSS and website management.
• Certification in Google Ads, Google Analytics, or other relevant digital marketing certifications