Digital Marketing Executive

Job description

Job Summary:

 We are seeking a highly skilled and experienced Digital Marketing Executive to lead the development and execution of our digital marketing strategies, driving business growth and customer engagement.

Key Responsibilities:

- Develop and implement comprehensive digital marketing strategies across channels (email, social media, search, display, content marketing)
- Conduct market research, analyze data, and provide insights to optimize marketing strategies and improve ROI
- Manage and optimize website content, user experience, and conversion rates to enhance customer engagement and drive sales
- Create and curate engaging content for social media, blogs, email marketing, and other digital channels
- Collaborate with cross-functional teams (sales, product, creative) to align marketing strategies with business objectives
- Stay up-to-date with industry trends, best practices, and emerging technologies to continuously improve digital marketing efforts

Requirements:

- 4+ years of experience in digital marketing, with a focus on B2B or B2C marketing
- Strong knowledge of digital marketing channels, including email, social media, search, display, and content marketing
- Experience with marketing automation platforms (Marketo, Pardot, HubSpot), analytics tools (Google Analytics, Adobe Analytics), and content management systems (WordPress, Drupal, Joomla)
- Excellent communication, project management, and problem-solving skills
- Ability to work in a fast-paced environment and meet deadlines
- Strong data analysis and interpretation skills, with ability to make data-driven decisions

Skills:

- Digital marketing channels: email, social media, search, display, content marketing
- Marketing automation platforms: Marketo, Pardot, HubSpot
- Analytics tools: Google Analytics, Adobe Analytics
- Content management systems: WordPress, Drupal, Joomla
- Content creation and copywriting
- Project management and organization
- Data analysis and interpretation
- Industry trends and best practices
- Budget planning and management
- Team collaboration and leadership

Education:

- Bachelor's degree in Marketing, Communications, or related field

Certifications:

- Google Analytics Certification
- HubSpot Inbound Marketing Certification
- Facebook Blueprint Certification