BUSINESS DEVELOPMENT OFFICER

Identify potential catchment areas of potential retail liabilities customers for Equitas Bank.
 Build a database of customer leads through references, opening stalls in areas where there are higher number
of footfalls – like apartment complexes, shopping areas etc., door to door visits, distribution of pamphlets etc.
 Schedule meetings with potential liabilities customers and understand their requirement; thereafter
presenting them with the most suitable products and explaining the features/benefits.
 Communicate clearly to customers on the requirements for various types of products & services – for
example, charges for maintaining a locker, minimum balance to be maintained etc., and on the documents
required to be submitted to bank with Equitas.
 Ensure that all customer documents are verified with originals and are handled with care and confidentiality.
 Complete all account opening related processes accurately so that the customer experience is enhanced and
forms the foundation of a long relationship with the bank.
 Maintain continuous communication with customers on the status of their account opening process.
 Frequently communicate with newly signed up customers and assist them with additional products and
services based on their requirements – for example, relevant loan products, investment products etc.
 Build reference network from newly signed up customers for potential leads.
 Regularly update Daily Sales Reports and discuss on the plans, action items, progress with the supervisor.                            Number of years of experience (range): 1 – 4 years.
 Type of companies/sector worked for: Banks/Insurance/Direct Sales like Credit Card, Pharma, Telecom,
Consumer Durables like Water Purifiers, Vacuum Cleaners etc.
 Profile: The applicant should have been in a field sales role (he/she should be meeting customers in person on
a daily basis to explain about products / follow up on previous meetings / courtesy calls with existing
customers to explore additional client relationship strengthening opportunities). He/she should be
presentable and should be able to articulate clearly.
 Hiring Criteria per Branch: A) 50% of the hiring budget for BDOs in the branch should be candidates with
experience in CASA acquisition and who have been earning incentives consistently. B) 30% of the hiring
budget for BDOs in the branch can be candidates with direct sales experience from other industries like
Insurance, Credit Cards, Pharma, Telecom, Consumer Durables, etc, who have been earning incentives
consistently. C) 20% of the hiring budget for BDOs in the branch can be Fresher Graduates, preferably with
certification from Banking Training Institutes / Sales Training Institutes.
 Selection: All BDOs should be interviewed in person by Immediate Supervisor and 2 nd Level Supervisor
followed by telephonic/personal interview with HR. In addition to the above hiring criteria, interviewers
should evaluate candidates on the competencies listed below. Guidelines for evaluating candidates on the
below competencies will be shared separately. Any deviations from hiring criteria given above can be
approved only by the 3 rd Level Supervisor after interviewing the candidate in person.
 Language(s): Working knowledge of English and fluency in regional language of the state applying for. Ability
to speak in other regional languages would be an added advantage.
 Computer/technical skills (if any): Should be conversant in MS Office.                                                                 Key Responsibilities:
 Achieving assigned month on month target.

 Acquiring NTB, campaign activities, zero fraud compliance.
 Complete A/c opening application forms and obtain all relevant documents to facilitate KYC Norms,
ensure necessary verification about bona-fides of customer. Viz., verification with original documents
 Conduct line-marketing activities.                                                    Desired Experience:
 Number of years of experience (range):1-2 Experience in Current Account
 Type of companies/sector worked for: Banking.
 Responsibilities managed in the previous organizations: The applicant should have experience in front line
sales; He/she should have experience in the local market and should have covered nearby suburbs, towns,
villages.
 Languages: Fluency in regional language of the state applying for.
 Computer/technical skills (if any):

Qualifications:
 Graduation: Must ( Any Graduation )
 Post-graduation: Any Graduation
 Professional Qualifications: No, not Mandatory
 Certifications (please specify no, not mandatory.
Competencies:
Required at the Current level:
1. Technical: KYC knowledge, banking product knowledge & Local market knowledge.
2. Functional: Customer handling & Customer Servicing.
3. Behavioral: Discipline, On-time reporting & Team Player