Job Profile – Regional Marketing Manager
KRA
• Regional Marketing Activity
• Branch Visibility Management
• New Branch Support
• Weak Branch Support
• B2C Management
• MIS Management
Job Description:-
• Regional Marketing Activity
Responsible for % increase in business through marketing activities planned
& executed for the branches of various categories in the region- NCA
Cost per lead: (Total expenditure on marketing/ Number of new customer
leads sourced through marketing activities) maintained throughout the year.
Innovative marketing Ideas initiated as per regions/local requirement
• Branch Visibility Management
Develop benchmark and monitor for In- Branch Visiblity and remove all Old
communications which is not relevant at the branch : Product display, InBranch Branding, Standee, Arch , Banners and Glow signs up keeping liaising
through Admin
• New Branch Support
Prepare on-ground marketing calendar for the Branch to create awerness
and increase in Walk-ins, % of New loans from new customers (at the
branch) through marketing initiatives.
Evaluate and recommend branch visiblity through Pathfinder, Wall Painting,
local branch level activity etc.
• Weak Branch Support
Identify the branch based on the date of launch against the Business growth
in terms loan dispersed i.e. Above 2 years branch 8 Cr of business to happen.
Create Visiblity and awareness for the branch through Marketing initiatives.
• B2C Management
Prepare on-ground event calendar for the Region
Evaluate and recommend productive , Van Marketing, Melas, Consumer
promotion etc.
Responsible for driving promotion activities in branch catchment areas.
Business Index: (Total new customer business through marketing activities/
Total expenditure on marketing)
• MIS Management
Monitor and report Daily activity
Analyze and report effectiveness of POSM usage in Branch & Van Marketing
and Consumer promotion Activity & Melas etc
Productivity and cost effective analysis
Branch Visit Report
Requisite Qualification
Essential Graduate
Preferred Qualification in Management (Marketing)
Requisite Experience
Essential 2-3 years of relevant experience or field Sales in Banking, FMCG
Preferred Localite preffered.
Special Skills Required
• Branch Visibility /Support understanding
• POSM Know-how
• Excel & Power Point- Basic Knowledge of Computer
