Digital Marketing Executive

Job description

Responsibilities

·       Plan and execute all digital
marketing, including SEO/SEM, marketing database, email, social media and
display advertising campaigns.

·      
Execute organic and paid marketing strategies with a focus on business
metrics. Creating pipeline with a focus on lead quality, not on impressions and
clicks.

·      
Driving and optimizing ROI, KPIs and Conversion rates.

·      
Brainstorm new and creative growth strategies.

·      
Collaborate with internal teams to create emailers, landing
pages and optimize the user experience.

·      
Utilize the strong analytical ability to evaluate end-to-end
customer experience across multiple channels and customer touchpoints.

·       Evaluate emerging technologies.
Provide thought leadership and perspective for adoption where appropriate.

SAAS is required Hands-On configuring managing digital
e g Google AdWords MixPanel Adobe
Analytics Marketo Hubspot and other CRM tools etc b Experience in Marketing Automation Copywriting skills will be valued p nbsp span style="font-size:12.0pt;color:#222222">Strong analytical skills and
data-driven thinking.