/* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin-top:0cm; mso-para-margin-right:0cm; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0cm; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri",sans-serif; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:Mangal; mso-bidi-theme-font:minor-bidi; mso-ansi-language:EN-US; mso-fareast-language:EN-US; mso-bidi-language:AR-SA;} Responsibilities · Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns. · Execute organic and paid marketing strategies with a focus on business metrics. Creating pipeline with a focus on lead quality, not on impressions and clicks. · Driving and optimizing ROI, KPIs and Conversion rates. · Brainstorm new and creative growth strategies. · Collaborate with internal teams to create emailers, landing pages and optimize the user experience. · Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints. · Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate. Strong analytical skills and data-driven thinking.
