Researching market trends: Identifying consumer preferences and needs Developing marketing plans: Creating plans to increase brand awareness and drive growth Managing brand identity: Ensuring consistency across all brand touchpoints, including logos, taglines, and guidelines Planning and executing marketing campaigns: Developing and evaluating campaigns across digital, social media, print, and events Analyzing campaign success: Creating reports to measure the success of marketing campaigns Supervising advertising and product design: Maintaining consistency in branding Meeting with clients: Working with colleagues across multiple departments