Data Analyst Marketing

Key Responsibility Area: ( Specifies Key Result Areas for the Incumbent )
o Overall responsibility for servicing clients on Analytics/Advisory and managing the analytics
team.
o Hands on advanced knowledge of analytical techniques, advanced knowledge of SQL or other
structured language, advanced knowledge of Excel.
o Design and develop analytics products and services.
o Works closely with the Client(s) on scorecards, advisory and modeling.
o Develop models and use analytics for refined data capturing and analysis.
o Provide leadership to the analytics team and assist the leadership to deliver results, business goals
and commitments.
o Financial Services/ Consumer banking business(preferred) - with extensive analytics orientation.
o Work on processes to continuously update rules/procedures to optimize results & manage day-to
day activities with the team.
o Support various special project assignments.
Eligibility Criteria: (Skill set required to do the job- Knowledge, Tools, Technical Knowledge, Certifications etc.)
o Proven track record with database languages (e.g., SQL) and statistical software (e.g., ‘R’, Python), and
visualization tools (e.g., Tableau, PowerBI, QlikView).
o Well versed with MS Excel – advanced & VBA.
o Knowledge of advanced statistical techniques and concepts (regression, properties of distributions,
statistical tests and proper usage, etc.) and experience with applications.
o Good to have conceptual or working knowledge of Machine Learning & AI, cloud platforms (e.g. AWS,
GCP, Azure)
BEHAVIORAL SKILLS: (Attitude, Aptitude and Abilities)
o Experience articulating and translating business questions to analytical solutions.
o Ability to handle and structure analysis independently.
o Comfortable with numerical and quantitative calculations and analysis.
o Excellent attention to details, high output accuracy and out-of-box thinking to bring in innovative
approaches to problems/issues in data processing.
o Excellent verbal and written English language communication skills