Social Media Executive

Job description

1. Objectives of this role :
 Work closely with content and faculty teams to establish and maintain an assertive brand outreach
on all social platforms.
 Develop and execute social media strategies to meet brand objectives.
 Manage paid and well as organic advertising on platforms such as Facebook, Twitter, Instagram,
LinkedIn, Blog, and YouTube.
 Act as the primary point of contact for all customer concerns and inquiries from the media about a
given product line.
2. Tasks:
 Monitor the organization's social media accounts and ensure brand consistency in all social media
messages, produce reports, etc.
 Create relevant and versatile content to engage target audiences, promote our brand, and drive
engagement.
 Report and analyze the performance of social media campaigns and provide insights on performance
metrics.
 Manage outreach with third-party influencers and plan live events, webinars or conferences.
 Lead and instruct cross-functional teams (content, graphics, marketing) in a fast-paced environment
with multiple deadlines.
3. Required skills and qualifications
 Experience of at least three (3) years in digital marketing, content writing, web design, and social
media management.
 Excellent written and verbal communication skills with problem-solving acumen.
 Expertise in social media platforms (like Facebook, Youtube, Instagram, and LinkedIn).
 Familiarity with customer service and customer relations.
 Strong attention to detail with time-management and organisational skills.
 Ability to work independently and manage multiple tasks with ease.
4. Preferred skills and qualifications
 Bachelor's degree in communications, public relations, marketing, or a related field. Brownie points if
you are an INFS Scholar.
 Knowledge of digital marketing tools (like Google Analytics and Meta Business Suite).
 Knowledge of SEO, SEM, and other digital marketing techniques.
 Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).