Digital Marketing Manager

Job description

Key Responsibilities

• Strategic Development and Implementation

• Develop and implement marketing strategies for organic channels: content marketing, email marketing, social media marketing, and SEO.
• Use various tools to analyze data and create reports to track growth and performance.

• KPI Definition and Tracking

• Define the right KPIs for lead generation and traffic growth.
• Monitor and report on the performance of all organic marketing campaigns.

• Leadership and Team Management

• Provide strong leadership to the digital marketing team, fostering a collaborative and high-performance environment.
• Mentor and develop team members, ensuring continuous learning and development.

• Budget Management

• Create and manage budgets for marketing activities, ensuring efficient allocation of resources.
• Monitor expenses to meet budgetary goals and optimize spending.

• Technical Expertise and Automation

• Leverage a strong understanding of technology to enhance marketing efforts.
• Experience with automation of marketing tools such as Zoho, Google Analytics, Clarity, SEMrush, Ahrefs, etc.
• Optimize the use of these tools to drive efficiency and effectiveness in marketing campaigns.

• Lead Funnel Management

• Manage the leads funnel from acquisition to conversion, ensuring a seamless process.
• Collaborate with the sales team to ensure leads are properly nurtured and handed off for follow-up.

• Collaboration with Sales and Top Management

• Work closely with the sales team and top management to align marketing strategies with business goals.
• Ensure consistent communication and collaboration to drive overall business growth.

Qualifications

• Education and Experience

• Bachelor’s degree in Marketing, Business, or a related field. 
• Minimum of 8 years of experience in digital marketing, with a proven track record of organic growth.

• Prior experience in a leadership role within a digital marketing team.

• Majority of the experience should be in working with an IT Services organization

• Preferred to have worked on website which has more than 100,000 monthly visitors

• Skills and Competencies

• Expertise in developing and implementing strategies across content marketing, email marketing, social media marketing, and SEO.
• Proficiency in using analytics and marketing automation tools such as Zoho, Google Analytics, Clarity, SEMrush, Ahrefs, etc.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent communication and presentation skills.
• Strong leadership and team management abilities.
• Experience in budget creation and management.

• Ability to work collaboratively with cross-functional teams, including sales and executive management.

• Personal Attributes

• Strategic thinker with a creative mindset.
• Results-oriented with a strong sense of ownership and accountability.
• Adaptable and open to change, with a continuous improvement