Experience : 7-8 years as a Performance Marketing Manager
Working days- 5 days in a week
Salary upto 24lpa
Location- Ahmedabad, Gujarat
Roles & Responsibilities:
-Lead and drive the implementation of our paid marketing
strategies to achieve business objectives.
-Analyze correlations between prospecting activities,
revenue, and budget allocation.
-Expertly measure and optimize our paid marketing using
vendor-specific dashboards, Google Analytics, and HubSpot landing page source
reports.
-Initiate research and conduct tests with new vendors to
broaden our reach and lower cost-per-acquisition.
-Collaborate with marketing colleagues to maintain a
cohesive brand voice and message across all paid programs.
-Design and create compelling landing pages and
lead-generation forms for content distribution within relevant paid programs.
-Provide coordination, supervision, and inspiration to
the paid marketing team, fostering a culture of excellence.
-Keep abreast of evolving digital marketing trends,
potential channels, and strategies, including updates in social media
marketing, attribution models, and programmatic media buying.
-Stay vigilant regarding market intelligence and monitor
competitor movements and market dynamics.
Requirements:
-Demonstrated experience as a Performance Marketing
Manager
-Proven track record of executing successful marketing
campaigns.
-In-depth expertise in various paid marketing channels
and technologies, encompassing paid search, retargeting, and social network
advertising (Facebook, Twitter, LinkedIn, Pinterest, and more), as well as
content distribution and placement networks.
-Hands-on experience in managing marketing budgets and
adeptness in forecasting and reporting results.
-Exceptional communication, presentation, and leadership
skills.
AppitSimple Infotek Pvt Ltd - A Pioneer product-based IT company that has been revolutionizing & simplifying the way organizations do business since the last many years.
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