Digital Brand Manager

Job description

Key Responsibilities:
Digital Strategy Development:
 Develop comprehensive digital branding strategies aligned with the company's overall
marketing objectives.
 Identify target audiences and devise strategies to reach and engage them effectively online.
 Stay updated on digital marketing trends and best practices to continuously optimize
strategies.
Content Management:
 Oversee the creation and distribution of digital content, including website content, social
media posts, blogs, videos, and other multimedia materials.
 Ensure that all digital content is on-brand, engaging, and optimized for relevant keywords
and platforms.
 Collaborate with content creators, designers, and other team members to produce highquality digital assets.
Social Media Management:
 Manage the company's presence on various social media platforms, including but not limited
to Facebook, Twitter, Instagram, LinkedIn, and YouTube.
 Develop social media campaigns to promote brand awareness, drive engagement, and
generate leads.
 Monitor social media channels for mentions, comments, and messages, and respond
promptly to inquiries and feedback.
Online Reputation Management:
 Monitor online mentions and reviews of the company, products, and services.
 Respond to customer feedback and address any negative comments or reviews in a timely
and professional manner.
 Implement strategies to enhance the company's online reputation and credibility.
Digital Advertising:
 Plan and execute digital advertising campaigns across various channels, such as Google Ads,
social media ads, display ads, and sponsored content.
 Monitor and analyze the performance of digital advertising campaigns, optimizing them for
maximum ROI and effectiveness.
Analytics and Reporting:
 Use analytics tools to track and measure the performance of digital branding efforts,
including website traffic, social media engagement, and conversion rates.
 Generate regular reports on key metrics and insights, providing recommendations for
improvement and optimization.