RIYA JAIN
+91 9027624512
official.riya2021@gmail.com
linkedin.com/in/riyajain-1708/
Digital Marketing Executive
DLF Phase 4, Gurugram
SUMMARY
Dynamic Digital Marketing Executive with 3+ years of experience. Expertise in SEO, keyword research,
market analysis, and competitor research. Proficient in Google Analytics, content creation, and social media
marketing. Beginner-level practitioner of Google Ads. Passionate about driving brand visibility,
engagement, and conversion through strategic digital initiatives. Eager to deliver transformative results for
your marketing campaigns. Seeking an opportunity to work with a team of experienced professionals who
can guide my career growth and help me achieve my goals.
EDUCATION
Dr. D. Y. Patil Vidyapeeth, Online
Learning, Pune
MBA- Digital Marketing
2023-Pursuing
Dr. Bhimrao Ambedkhar University, Agra
BBA- Marketing Management & Research
2017-2020
SKILLS & TOOLS
SEO- Screaming Frog, Google Analytics,
Google Search Console, GMB
Keywords Research- Google Keyword
Planner, Answer the Public, Google
Trends
Competitors Research- Semrush, Ahrefs
Social Media- Canva, Sprout Social,
Hootsuite, Facebook Ads Manager
Paid Media- Google Ads, LinkedIn
Campaign Manager
CERTIFICATIONS
Digital Marketing 12 in 1 Course-Udemy
Inbound Marketing Certification Course
Hubspot
Complete Copywriting Course-Udemy
Social Media Marketing and Management
Masterclass-Udemy
PROFESSIONAL EXPERIENCE
Digital Marketing Executive
C1 India | Mar 2023 - Present
Implemented website section revisions to drive increased website traffic and
enhance user engagement and for better SEO results.
Developed comprehensive marketing strategies to bolster brand awareness,
engagement, and lead nurturing within the B2B sector.
Produced engaging content for various platforms including landing pages,
blogs, articles, PR content, brochures, product pages, and social media posts.
Conducted thorough competitor research and scheduled content and social
media strategies for multiple channels.
Strategized B2B event-based marketing initiatives to maximize lead capture
and conversion rates.
Crafted persuasive email follow-up content tailored to different stages of the
sales funnel, driving lead nurturing efforts.
Formulated and executed Google Ads and LinkedIn Ads plans specifically
targeting the B2B market, continuously monitoring and optimizing
campaigns for optimal performance.
Digital Marketing Executive
Quantum IT Innovation | July 2021- Dec 2022
Generated SEO performance reports by enhancing ranking strategies
&website performance.
Led a team overseeing the work distribution, reporting, and client
handling.
Generated and distributed comprehensive monthly SEO reports to
clients, highlighting website traffic metrics, goals achievement, and
key performance indicators (KPIs).
Enhanced brand visibility through the creation of social media
strategies for a particular platform
Crafted customized monthly marketing strategies for B2C clients,
continually monitoring performance metrics and adjusting approaches
for optimization.
SEO Intern
All e Technologies | Jan-May (2021)
Analyzed SEO outreach goals and worked on the strategies
Created blog content for the website.
Done On-page and Off-page activities like Keyword research,
content optimization, and SEO audits creating backlinks
