DIGITAL MARKETING

Job description

135
OBJECTIVEIn search of an opportunity for personal and professional advancement in a demanding role with a
forward-thinking company that will make use of my skills.
EDUCATIONAL QUALIFICATIONAmity University - Kolkata, WB
Bachelors Of Computer Applications
Information Technology, 2017-2020
Netaji Subhas Engineering College - Kolkata, WB
Masters of Computer Applications
Information Technology, 2020-2022, Grade- 9.2 CGPA
WORK EXPERIENCE-
Genesix Solutions Pvt. Ltd. (April 2024-Present)
Digital Marketing Executive
• Responsible for managing all the social media handles of the company.
• Working on building company presence through organic engagement strategies.
• Making graphical posts using Adobe Illustrator and Canva.
• Developing marketing strategies based on latest trends along with efficient budget management to cut
down company costs.
• Leading the marketing team for specific projects.
Concretio (May 2023-Feb 2024)
Digital Marketing Associate
• In charge of producing visual material for social media.
• Worked on generating leads. Generated over 500+ leads in months time.
• Working on software like Canva, Zoho Social etc. for daily tasks.
• Managing company’s social media accounts.
• Learned content writing and advanced SEO by working on multiple projects.
INTERNSHIPSAppcake (January 2023- April 2023)
Control Department Manager
• Responsible for analyzing and tracking employee data using software like Time Doctor, Tableau.
• Creating weekly and daily reports on employees from assigned department.
• Learned how to work in a fast paced environment.
• Analyzed over 200 data sets each from 15-20 employees daily and over 2000+ datasets weekly.
Mind Purpose Leadership Pvt. Ltd. (August 2020- October 2020)
Social Media Manager
• Responsible for social media operations for the company like graphic content creation, email marketing,
Linked In marketing etc.
• Prepared potential target client database using online social media analytics and SQL. Increased company
client base from 10 to 100+ using various social media marketing tactics.
Study Table Test (June 2020-July 2020)
Social Media Data Analyst Intern
• Got hands on experience on social media analytics tools, Google analytics and post boosting to reach
more audience.
• Developed Social Media Strategy Map using various analytics KPI’s.
Prudential InfoTech Pvt. Ltd. (June 2019-July 2019)
Cyber-security Analyst intern
• Conducted security auditsto identify vulnerabilities.
• Got hands on training on Kali Linux, CISCO Packet Tracer and BWAPP.
• Monitored computer virusreports to determine when to update virus protection systems.
TECHNICAL SKILLSPython, C++, JavaScript, HTML, CSS, Tableau, Microsoft Excel (Pivot Table and VLOOKUP), SQL
Canva, SocialBee, Missinglettr, Microsoft Designer, Adobe Photoshop, Google Analytics and Adwords
CERTIFICATIONS-
• Business Analytics Using Excel (Jadavpur University)
• Fundamentals of Digital Marketing (Google)
• Social Media Data Analytics(Coursera)
SOFT SKILLSGood Communication, Critical thinking, Collaborative, Risk Analysis, Growth Oriented
LANGUAGES KNOWNEnglish, Hindi, Bengali, Japanese, German
EXTRA CURRICULARS-
• Head of International Press Committee in Model United Nations.
• Former member of AIESEC
• Ex-Core member of College Photography Club and Event Organizing Club.