PPC Specialist

Job description

1. Develop and execute PPC campaigns across various platforms, including Google Ads, Bing
Ads, and social media channels (Facebook, Instagram, LinkedIn, etc.).
2. Conduct keyword research, ad copywriting, and ad creation to optimize campaign
performance and maximize ROI.
3. Monitor campaign budgets, bids, and performance metrics (CTR, CPC, CPA, ROAS, etc.) to
ensure campaign objectives are met.
4. Perform ongoing keyword discovery, expansion, and optimization to improve campaign
relevancy and performance.
5. Collaborate with the content team to align PPC campaigns with content marketing initiatives
and ensure messaging consistency.
6. Conduct A/B testing and implement performance-driven optimizations to improve campaign
effectiveness.
7. Generate regular reports and provide insights on campaign performance, trends, and
opportunities for improvement.
8. Stay up-to-date with industry trends, best practices, and algorithm updates to ensure optimal
campaign performance.
9. Work closely with the marketing team to develop integrated marketing strategies that drive
business growth and achieve marketing objectives.
10. Provide strategic recommendations based on data analysis and campaign performance
Insights.