DIGITAL MARKETING

13 – Dec 2018
Key responsibilities:
Taken digital marketing initiatives that enhanced brand positioning for
Organic India’s organic food products across multiple digital channels, driving
a significant increase in customer engagement and sales.
Implemented SEO and content marketing strategies that improved search
engine rankings, boosting organic traffic and visibility for the brand’s online
store.
Led performance marketing efforts, including PPC on Google Ads and social
platforms, achieving cost-effective lead generation and maximizing overall
ROI.
Developed and managed social media campaigns to build a strong online
presence, successfully growing followers, enhancing brand interactions, and
expanding customer reach.
Optimized eCommerce strategies on platforms like Amazon, focusing on
product content, listings, and reviews to increase visibility and improve
conversion rates.
Designed and executed email marketing campaigns, fostering deeper
customer relationships and driving repeat purchases, leading to enhanced
customer loyalty.
Utilized data analytics to track, analyze, and optimize campaign performance,
ensuring continuous improvement in digital marketing outcomes and business
growth.
Worked with internal team and external agencies for the execution.