Major responsibilities & deliverables:
Ensure smooth running of a performance ads in accordance with the instructions of the account lead
/ Performance Marketing Manager, including but not limited to
• Creating and executing a strong performance marketing strategy & execution plan
• Developing and managing digital prospecting and remarketing campaigns
• Managing budgets and campaigns across all digital channels to drive strong return on
investment and efficient COGS
• Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic &
own media channels
• Identifying and testing new channels to continue to meet or exceed established critical
metrics
• Working closely with the management to share funnel conversion improvement ideas,
feedback & present results.
Performance Marketing Associates play a pivotal role in the management and execution of
advertising strategies. They are judged on their ability to drive results.
As the Performance Marketing Associate moves towards promotion to PM Manager, they will need
to show leadership and drive in thinking of innovative solutions to business/strategic problems and in
merchandising the agency’s services (particularly Brand Stewardship).
Must Have Requirements -
• This role requires 1-3 years of experience
• You have a degree in Marketing, Business Administration or other related fields.
• Excellent written and verbal communication skills
• You possess excellent analytical skills and leverage data, metric, analytics and consumer
behavior trends to drive actionable insights & recommendations.
• You are a highly goal-oriented individual and have excellent communication skills.
• You are open minded, curious and a strong problem solver.
Good to Have Requirements -
• You have prior experience in a similar role as well as experience building effective multichannel marketing strategies, including affiliate marketing, PPC, SEO, social media and other
digital channels.
