DIGITAL MARKETING

Job description

13.
TECHNICAL SKILLS & EXPERTISE
SEARCH ENGINE OPTIMIZATION (SEO)
• Website research (responsive check, URL structure, content optimization, heading tag
check, canonical tag, 301redirection).
• On-page optimization (title, description & h1 tag creation, content optimization and
interlinking, alt tag optimization, XML sitemap creation, robot.xml creation.
• Google Analytics setup, analysis, monitoring, and reporting.
• Google search console setup analysis, monitor and reporting, XML sitemap integration.
SEARCH ENGINE MARKETING (SEM)
• Search network (Campaign, Ad Group, Ad Creation, Negative Keywords, All Ads
Extension, Conversion Setup, ROI Calculate).
• Display network (Account Setup, Campaign, Ad Group and Ad Creation, All Ads
Extension, Conversion Setup, ROI Calculate).
SOCIAL MEDIA OPTIMIZATION (SMO)
• Facebook, Linkedin, Instagram (Profile Creation, Page Creation, Group Creation, Organic)